So I've produced all this new music and I'm ready to release it into the world. I spent a little effort trying to get the attentions of some small labels, but I couldn't even get them to listen to a demo. So screw them, it's 2008 and Label 1.0 is dead. It's time for Label 2.0: False Profit Recordings! (label name open for discussion..)

The label, like everything FP does, would be run by volunteers and keep no monetary profit for itself... it's more about expanding the FP brand into new territories, giving power to the artists, and encouraging artists' mutual support. This project can be as big or as small as people want to make it. The bare minimum I envision is: community approval, a logo, a minisite on fp.com (recordings.false-profit.com?), and the announcement of the first two releases, Dr. Toast's "The Wave Function" and "The Entanglement EP". The record release party would also be a label launch party!

But we can take the concept further by encouraging our music-dabbling friends to get their shit together, make some quality music, and release it under the FP brand. We can do co-branding and cross promotions with other communities, groups, and labels that are near and dear to us (OEM Radio/Dub Beautiful? Space Cowboys?) The music can be offered for free, it can be offered for sale/donations accepted, it can be creative commons licensed or copyrighted... This label is about letting artists do whatever it is they feel works best for them and their music.

I would love to get a) the community's blessing to go ahead with this, and optionally b) interested parties to join me in setting up a minisite (wordpress blog with custom theme?), a logo and branding materials (baroo with a treble clef? baroo with an eighth-note dollar sign?), and/or contributing their own quality music to release under the FP brand.

Let me know what you think!

Jim/Toast